Random Association is an idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.In this week lecture, my lecturer had given us many examples of image association from random words.Below is one of the example:
SITUATION PROBLEM:
How to make a person stop smoking in 6 months time?
RANDOM WORD:
Traffic light
1.colours
2.dirty
3.metal
4.sign
THE IMAGE ASSOCIATION:
For example, if you choose COLOURS,
Paint different colors to the cigarette to indicate the level of danger that the smoker is getting into. Starting off with, Green; start smoking and start to feel stupid,, Yellow; entering the dangerous zone and finally Red; you are now about to commit suicide!
For our own exersice, we were given a topic to create an image association. I will write about what we did in class in my final post. :)
No comments:
Post a Comment